The Perfect Call to Action

Subscribe.  Buy now.  Learn more. You’ve seen them all on countless websites.  If you want to write the perfect call-to-action that’ll draw in your target audience, educate them, and increase your conversion rates, I’ve written this post just for you


70% of small business websites have no call to actions at all. ANYWHERE.  If you don’t make it easy for your visitors to get in touch with you, they won’t!  Call-to-actions are simply directing your visitors to make a simple and effective decision.  It also establishes YOU as an authority in your market.


Some examples of calls to actions include:

  • Free trial
  • Ebook or document download
  • Learn more or contact us
  • Sign up/subscribe to emails
  • Request a quote
  • Buy now


Writing call-to-actions can be tricky!  It’s imperative to develop a sense of urgency while not being too pushy.  You want to provide value to your visitors and educate them while promoting your products/services at the same time.  It’s all about engaging your visitors to take the next steps towards purchasing something or working with you.  The thing is, implementing these call-to-actions doesn’t need to be drastic.  It can be as simple as adding a BOLD button on your navigation and adding in in-line forms throughout your site and blog posts.  These small changes can yield dramatic conversion increases!


For example, let’s look at the call to actions on my website.  I use a form for my email list and a big button in my navigation to generate leads.  I also include buttons at the end of service page and blog post to get in touch with me.


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As a freelancer, my main goal is to convert visitors into customers.  I want them to get in touch with me about their website or digital marketing needs.  I sell customized services, which is handled differently than if you are selling a product. E-commerce sites selling products or standardized services tend to include more call to actions such as buy now or free trial offers.


My call-to-actions are simple and straight to the point.  They are also located all over my site to make it simple for visitors to contact me no matter what page they end up on.  My target customers are all business owners who are looking to take their digital marketing and website to the next level, so I used content such as “Web Design & Digital Marketing Tips and Tricks for Your Business.”  This pertains directly to the type of customer I want to work with.


Call-to-actions should be big and prominent on your site.  I like to include a photo when possible to help catch visitor’s eyes.  Large colored buttons are also ideal and can add a nice visual effect to your pages.


Remember, without properly designed call-to-actions your website will fail to convert the leads your business needs.  Take some time to think about what actions you want your visitors to be making when they are visiting your website and give some of these call-to-action ideas to work!


Need help?  LR Design & Marketing offers website design and maintenance along with digital marketing services.  Get in touch to discuss your project.