Did you know that – already as of 2019 – there are 4 billion internet users worldwide? This was the first time in history that we could officially say that more than half the world’s population has internet access; 50.8% to be exact. If your organization were only to...
While it isn’t really recommended to judge a book by its cover, many of us still do, right? And in the same respect, many more of us judge a website by its homepage. A homepage should be something that welcomes visitors and gives them a reason to stay a while as well...
Every day that our understanding of technology increases, there is an increased opportunity to use that technology to share, teach and learn. Since the late 90’s, savvy business owners have recognized that blogs are a major way to harness these opportunities. However,...
Explaining SEO is complicated—Google’s search engine algorithms change all the time which makes it a tough thing to define. After working with a number of clients to improve their website’s search engine optimization, I’ve learned that SEO is very...
A common misconception is that SEO (search engine optimization) only needs to be done once. This couldn’t be farther from the truth. SEO is not a “set it and forget it” task. It takes time, commitment and an understanding of your target audience along with many other...
The backbone of every effective digital marketing strategy is CONTENT—It’s the way you connect with your audience, increase traffic and drive conversions for your business. I write SEO blogs, emails and social posts for a variety of different businesses (on top...
