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We believe that there’s truth to the idea that people are deeply influenced by the company they keep. In other words, to quote the beloved American farm-boy-turned-millionaire Jim Rohn, “You are the average of the five people you spend the most time with.” We also...
When I first started my freelance business, I of course wanted to make money but I also wanted to help people. I wanted to solve problems and improve my client's businesses—and their lives. I've met so many amazing people along the way and have worked with other...
So, let me just start by allowing Captain Obvious to speak his piece: YES. Cash/income is essential to a thriving business. However, there are many times in history (on a macro scale) as well as personally (on a micro scale) that your business might not be rolling in...
Did you know that – already as of 2019 – there are 4 billion internet users worldwide? This was the first time in history that we could officially say that more than half the world’s population has internet access; 50.8% to be exact. If your organization were only to...
Every day that our understanding of technology increases, there is an increased opportunity to use that technology to share, teach and learn. Since the late 90’s, savvy business owners have recognized that blogs are a major way to harness these opportunities. However,...
Your website is your own little slice of the internet. It should be unique, highlight your specialties and communicate why you do what you do. As a business owner, it’s tough to not only to separate yourself from the competition, but also build trust with your...
Explaining SEO is complicated—Google's search engine algorithms change all the time which makes it a tough thing to define. After working with a number of clients to improve their website's search engine optimization, I've learned that SEO is very similar to...
The backbone of every effective digital marketing strategy is CONTENT—It's the way you connect with your audience, increase traffic and drive conversions for your business. I write SEO blogs, emails and social posts for a variety of different businesses (on top of my...
You know you need a professional website, but what the heck do you put on it? Many of us have been in this situation before. Building a beautiful and effective website takes a lot of careful planning. It takes time to craft the perfect message for each page and to...
If you have a business website, you SHOULD be blogging. It’s important for your business to maintain a positive online presence because it helps you stand out from your competitors and even helps you to secure more clients. According to HubSpot, websites that have a...