While it isn’t really recommended to judge a book by its cover, many of us still do, right? And in the same respect, many more of us judge a website by its homepage. A homepage should be something that welcomes visitors and gives them a reason to stay a while as well...
Sign up to my newsletter
Stay in the loop with the latest news.
How to Build Trust with your Website’s Visitors
Your website is your own little slice of the internet. It should be unique, highlight your specialties and communicate why you do what you do. As a business owner, it’s tough to not only to separate yourself from the competition, but also build trust with your...
Redesign Your Website Without Losing SEO Rankings
A common misconception is that SEO (search engine optimization) only needs to be done once. This couldn’t be farther from the truth. SEO is not a “set it and forget it” task. It takes time, commitment and an understanding of your target audience along with many other...
What to Highlight on Your Website
You know you need a professional website, but what the heck do you put on it? Many of us have been in this situation before. Building a beautiful and effective website takes a lot of careful planning. It takes time to craft the perfect message for each page and to...
The Best WordPress Plugins for Small Business Websites
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
Combine Web Design & Hosting
Having an effective website for your business can’t be overlooked. Your website is meant to be a representation of your business – the way it looks, how it functions, and the how the message is delivered. You have to think past the design and how “pretty” the...
Why WordPress?
With over 75 Million websites running on WordPress, the platform is by far the most popular content management system (CMS) for personal and business websites. Not only is it free to install and maintain, but there are thousands of plugins and templates, and it’s...
What You Need to Redesign Your Website
With the New Year quickly approaching, most business owners are eager for a fresh start. I always think about what can I change and improve upon in the upcoming year that will move my business forward. A new day, new week, or fresh month, I tend to get the same...
The Perfect Call to Action
Subscribe. Buy now. Learn more. You’ve seen them all on countless websites. If you want to write the perfect call-to-action that’ll draw in your target audience, educate them, and increase your conversion rates, I’ve written this post just for you 70% of...
New Brand and Website Release
In my latest blog post, Rebranding in 7 Steps, I mentioned that I was in the beginning stages of a full LR Design rebrand. I’m proud to announce that my new brand and website is finally here! After 7 years in business, LR Design & Marketing has an updated logo,...