When I first started my freelance business, I of course wanted to make money but I also wanted to help people. I wanted to solve problems and improve my client’s businesses—and their lives. I’ve met so many amazing people along the way and have worked with other brilliant creatives who I now consider great friends. It turns out that the people I work with are what make my business thrive and also gives me a great sense of fulfillment.
Today we are are going to go through three more currencies other than cash: community, credibility & relatability. Check out part one of this series right here. Enjoy!
Human beings have an innate need to belong. We want to make and grow connections in every stage of life in every tribe and culture. It’s a truth that’s as universal as music and love. And the good news is that building community around your brand or business is not only best practice but it’s also fun!
Increase your community currency without increasing your budget by:
- Launching a Facebook group for the lifestyle or community your business inspires
- Defining your values as a business owner and finding a volunteer event to support those values
- Starting small & close to home by growing the community of your own team first – have a board game night with your employees
This currency very closely aligns with integrity and authenticity. If you are making honest, high-quality business decisions, your customer relations will reflect a high degree of credibility. Be trustworthy and consistent.
Don’t be shy about publicizing elements that reflect your credibility. How long have you been in the industry? Have you earned any awards or trust seals? What are your customers saying about their experience with you? (Get more ideas at our blog on building trust with your website visitors.)
In order to be relatable, you need to have a deep understanding of your audience. Seeing as this is a well-known principle of business, you likely already have a stack of data on your customers that’s sitting somewhere gathering dust. Dig it out (or get researching if you don’t already have data) and really study it.
Focus on answering the question “How does my business make my customers’ lives better, easier, safer?”. Then find an authentic, encouraging way to show your customers the answer to that question.
Get Currency Creative
We realize that, for some of you, this list may feel overwhelming while others may be feeling validated that they’re already doing all the right things. The bottom line is that it doesn’t always “take money to make money.” You can grow your business significantly with the passion and joy your mission brings. Don’t be afraid to get creative!
And don’t feel like you’re in this alone. Get in touch if there’s something we can do to help you grow your business!
Article written by Emily Krill, Editor & Content Specialist