I get a lot of question about SEO and the role content creation plays in improving your website’s rankings. The more valuable content you publish on your website, the more opportunities your potential customer has to find you in a Google search (or another search engine). But, content does a lot more for your business than just increase SEO rankings.
If there is only one piece of advice you take away from this post, it’s that people don’t like being sold. They like to be given the information, so they can make the right buying decision.
This is where content creation and content marketing comes in.
What exactly is a content creator?
It’s someone who is responsible for the contribution of information to digital media. They are writing to a specific target audience with a specific call-to-action in mind. Some of the most popular pieces of content generated are:
- Blog posts
- Web pages
- Email newsletters
- Video editing & captioning
- E-books & whitepapers
So, why do I stress the importance of content creation for ANY business?
Marketing a business online is challenging, especially with all the noise on the internet. The thig is, You CAN grow your business and make an impact by publishing high-quality content that answers questions and engages your readers. Read on to see how regular blogging could transform your business.
The most known reason: It’s a sure way to increase web traffic
You need high-quality content in order to rank well for competitive keywords and key terms in your industry. Having a well-optimized homepage, detailed service pages and an informative about page is not enough. This is where blogging can play a really useful role. By adding information to your website, it gives you an opportunity to publish keyword-rich content that will rank on Google and improve your overall domain authority. The better your site ranks, the more organic traffic you will drive and the easier it will be to convert visitors into paying customers.
It educates your audience
The more good content you create and share on a subject, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve their problems. Useful information educates your audience to make a good buying decision, and like I’ve mentioned before, that’s the way people like to purchase vs. just being told what to do without truly understanding it.
Content is the core of your brand
Your website, emails and social media is a big part of your brand. Telling the story of your business and sharing your knowledge about your industry is what builds loyalty. You need words to do these things! Having a pretty website with lots of branded images is great, but you also need compelling content in order to sway your visitor to act.
It connects with your audience
Your website has one major job—to tell the right people about what you do and how you are able to solve their problems. People can relate to you when you write about something they are struggling with. So, while you are teaching your audience via content, you’re also building a relationship.
If you’re just getting started, a good goal is to write at least 300-500 words per posts—and remember, you don’t need to be a star writer, just answer some common questions and provide useful information. You’ll be amazed at what can happen!
Need help with content writing? I have tons of experience with SEO writing for all types of industries from E-commerce, healthcare, technology, manufacturing, non-profits and more! I’ve helped companies generate hundreds of blog posts, email campaigns and social media content that drives traffic and boosts their business’ bottom line. Check out my SEO writing service packages here.