If you’ve had a website for a while, you probably know about Google Analytics and maybe already have it set up to track your site. It’s important to monitor your site’s progress and to know what is and is not working in your marketing campaign. This tool can be used...
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Why WordPress?
With over 75 Million websites running on WordPress, the platform is by far the most popular content management system (CMS) for personal and business websites. Not only is it free to install and maintain, but there are thousands of plugins and templates, and it’s...
Smarter Email Marketing
Email marketing has been around FOREVER, but it still continues to be a staple of a well-run marketing program. All of us can get overwhelmed by the number of emails we receive every day. As a business owner, you want to stand out and you want your audience to look...
Ideas for Generating SEO Content
Generating regular content for your website is a big piece of the SEO puzzle. It’s also an important part of any digital marketing strategy overall. Writing original content every month, or every week can get overwhelming! It can be a struggle to constantly be...
SEO vs. PPC – Pros, Cons, and Strategy
Businesses of all sizes are noticing the importance of online marketing, especially through search engines. It’s clear that your business must have a strong presence to ensure you’re front and center for your target market to find you. So the question comes down to-...
What You Need to Redesign Your Website
With the New Year quickly approaching, most business owners are eager for a fresh start. I always think about what can I change and improve upon in the upcoming year that will move my business forward. A new day, new week, or fresh month, I tend to get the same...
The Perfect Call to Action
Subscribe. Buy now. Learn more. You’ve seen them all on countless websites. If you want to write the perfect call-to-action that’ll draw in your target audience, educate them, and increase your conversion rates, I’ve written this post just for you 70% of...
Planning Your Digital Marketing for 2018
Happy October! While the new year feels so far away still, it really is right around the corner! Maybe you are wrapping up your digital marketing strategy for 2017, or you are ready to start digital marketing for your business in 2018. Either way, it’s never too early...
My Digital Marketing Process
I’ve been working on a variety of digital marketing projects over the past few years and I’ve since put together a process that has been making my clients very happy! Web traffic is going up, SEO terms are ranking higher, and leads are pouring in. At the end of each...
You Need More Than a Pretty Website
Is your website beautiful and functional for your visitors? I hope so! Is your website bringing in a lot of traffic, leads, and sales? I really hope so! If it’s not, it’s time for a change. You need more than just a pretty website if you want to run a successful...