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We believe that there’s truth to the idea that people are deeply influenced by the company they keep. In other words, to quote the beloved American farm-boy-turned-millionaire Jim Rohn, “You are the average of the five people you spend the most time with.” We also...
When I first started my freelance business, I of course wanted to make money but I also wanted to help people. I wanted to solve problems and improve my client's businesses—and their lives. I've met so many amazing people along the way and have worked with other...
So, let me just start by allowing Captain Obvious to speak his piece: YES. Cash/income is essential to a thriving business. However, there are many times in history (on a macro scale) as well as personally (on a micro scale) that your business might not be rolling in...
If you have a WordPress website, you’ve probably noticed the notifications when updates are needed. Under Dashboard > Updates on the backend of your site, you can see if any of your plugins, themes or WordPress core need to be updated. Updating your site without...
Did you know that – already as of 2019 – there are 4 billion internet users worldwide? This was the first time in history that we could officially say that more than half the world’s population has internet access; 50.8% to be exact. If your organization were only to...
While it isn’t really recommended to judge a book by its cover, many of us still do, right? And in the same respect, many more of us judge a website by its homepage. A homepage should be something that welcomes visitors and gives them a reason to stay a while as well...
Every day that our understanding of technology increases, there is an increased opportunity to use that technology to share, teach and learn. Since the late 90’s, savvy business owners have recognized that blogs are a major way to harness these opportunities. However,...
With the year (and DECADE) coming to a close in just a few short weeks, I figured it would be a great time to do a little reflecting. 10 years ago, I was graduating from UW-Milwaukee with my business degree—with NO clue which direction I wanted to take my career....
Your website is your own little slice of the internet. It should be unique, highlight your specialties and communicate why you do what you do. As a business owner, it’s tough to not only to separate yourself from the competition, but also build trust with your...
Explaining SEO is complicated—Google's search engine algorithms change all the time which makes it a tough thing to define. After working with a number of clients to improve their website's search engine optimization, I've learned that SEO is very similar to...