SEO & Digital Marketing

Project Description

Bancroft Engineering was looking to increase their automated welding systems business in the Midwest and throughout the United States. The goal was to increase organic search visibility of valuable keywords, improve website conversions and overall brand awareness.

Keyword research was conducted and implemented into the website optimization process. Title tags, meta descriptions, image alt-tags and body copy/headlines were added and adjusted with focused keywords on all pages of the site.

An on-going SEO strategy was implemented which included monthly content creation, email marketing and social media management.