Branding, Web Design & Local SEO for Home Asheville

Project Description

This project was a full brand refresh and website redesign for Laura Middleton, a realtor serving Asheville and Western North Carolina.

I created a new logo, selected a cohesive color palette inspired by the Blue Ridge Mountains, and developed a modern, welcoming brand identity. From there, I designed and built a custom WordPress website focused on clear navigation, strong calls-to-action, and an easy user experience for buyers and sellers.

The site includes neighborhood highlights, buyer and seller service pages, and real-time testimonial integration from Google & Yelp. It was also optimized for local SEO.