Sign up to my newsletter
Stay in the loop with the latest news.
Did you know that – already as of 2019 – there are 4 billion internet users worldwide? This was the first time in history that we could officially say that more than half the world’s population has internet access; 50.8% to be exact. If your organization were only to...
While it isn’t really recommended to judge a book by its cover, many of us still do, right? And in the same respect, many more of us judge a website by its homepage. A homepage should be something that welcomes visitors and gives them a reason to stay a while as well...
Every day that our understanding of technology increases, there is an increased opportunity to use that technology to share, teach and learn. Since the late 90’s, savvy business owners have recognized that blogs are a major way to harness these opportunities. However,...
Explaining SEO is complicated—Google's search engine algorithms change all the time which makes it a tough thing to define. After working with a number of clients to improve their website's search engine optimization, I've learned that SEO is very similar to...
A common misconception is that SEO (search engine optimization) only needs to be done once. This couldn’t be farther from the truth. SEO is not a “set it and forget it” task. It takes time, commitment and an understanding of your target audience along with many other...
The backbone of every effective digital marketing strategy is CONTENT—It's the way you connect with your audience, increase traffic and drive conversions for your business. I write SEO blogs, emails and social posts for a variety of different businesses (on top of my...
If you have a business website, you SHOULD be blogging. It’s important for your business to maintain a positive online presence because it helps you stand out from your competitors and even helps you to secure more clients. According to HubSpot, websites that have a...
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
I get a lot of question about SEO and the role content creation plays in improving your website’s rankings. The more valuable content you publish on your website, the more opportunities your potential customer has to find you in a Google search (or another search...
With over 75 Million websites running on WordPress, the platform is by far the most popular content management system (CMS) for personal and business websites. Not only is it free to install and maintain, but there are thousands of plugins and templates, and it’s...