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We believe that there’s truth to the idea that people are deeply influenced by the company they keep. In other words, to quote the beloved American farm-boy-turned-millionaire Jim Rohn, “You are the average of the five people you spend the most time with.” We also...
When I first started my freelance business, I of course wanted to make money but I also wanted to help people. I wanted to solve problems and improve my client's businesses—and their lives. I've met so many amazing people along the way and have worked with other...
So, let me just start by allowing Captain Obvious to speak his piece: YES. Cash/income is essential to a thriving business. However, there are many times in history (on a macro scale) as well as personally (on a micro scale) that your business might not be rolling in...
With the year (and DECADE) coming to a close in just a few short weeks, I figured it would be a great time to do a little reflecting. 10 years ago, I was graduating from UW-Milwaukee with my business degree—with NO clue which direction I wanted to take my career....
If you have a business website, you SHOULD be blogging. It’s important for your business to maintain a positive online presence because it helps you stand out from your competitors and even helps you to secure more clients. According to HubSpot, websites that have a...
The digital marketing industry is evolving at lightning speeds, which is nothing new. While there are many new strategies out there, there is also always a few classic digital marketing strategies that seem to work year after year no matter what industry you're in....
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
One Friday morning, not too long ago, I woke up with very little on my agenda. I was pretty excited to put work on the backburner for the day and get some things taken care of at home. I checked my email first like I do every morning just to make sure nothing major is...
If you’ve had a website for a while, you probably know about Google Analytics and maybe already have it set up to track your site. It’s important to monitor your site’s progress and to know what is and is not working in your marketing campaign. This tool can be used...
Happy October! While the new year feels so far away still, it really is right around the corner! Maybe you are wrapping up your digital marketing strategy for 2017, or you are ready to start digital marketing for your business in 2018. Either way, it’s never too early...