The digital marketing industry is evolving at lightning speeds, which is nothing new. While there are many new strategies out there, there is also always a few classic digital marketing strategies that seem to work year after year no matter what industry you're in....
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The Best WordPress Plugins for Small Business Websites
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
Why You Need Content Creation
I get a lot of question about SEO and the role content creation plays in improving your website’s rankings. The more valuable content you publish on your website, the more opportunities your potential customer has to find you in a Google search (or another search...
Social Media Tools You Should Know About
No matter what you sell or who you are selling it to, using social media as a digital marketing tool can help you grow your brand and your bottom line. If you have a good flow of content to publish on your social channels and are looking for a way to take it to the...
Tracking with Google Analytics
If you’ve had a website for a while, you probably know about Google Analytics and maybe already have it set up to track your site. It’s important to monitor your site’s progress and to know what is and is not working in your marketing campaign. This tool can be used...
Smarter Email Marketing
Email marketing has been around FOREVER, but it still continues to be a staple of a well-run marketing program. All of us can get overwhelmed by the number of emails we receive every day. As a business owner, you want to stand out and you want your audience to look...
Ideas for Generating SEO Content
Generating regular content for your website is a big piece of the SEO puzzle. It’s also an important part of any digital marketing strategy overall. Writing original content every month, or every week can get overwhelming! It can be a struggle to constantly be...
SEO vs. PPC – Pros, Cons, and Strategy
Businesses of all sizes are noticing the importance of online marketing, especially through search engines. It’s clear that your business must have a strong presence to ensure you’re front and center for your target market to find you. So the question comes down to-...
The Perfect Call to Action
Subscribe. Buy now. Learn more. You’ve seen them all on countless websites. If you want to write the perfect call-to-action that’ll draw in your target audience, educate them, and increase your conversion rates, I’ve written this post just for you 70% of...
Planning Your Digital Marketing for 2018
Happy October! While the new year feels so far away still, it really is right around the corner! Maybe you are wrapping up your digital marketing strategy for 2017, or you are ready to start digital marketing for your business in 2018. Either way, it’s never too early...