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In my latest blog post, Rebranding in 7 Steps, I mentioned that I was in the beginning stages of a full LR Design rebrand. I’m proud to announce that my new brand and website is finally here! After 7 years in business, LR Design & Marketing has an updated logo,...
For anyone who has been in business for more than a few years, rebranding is sure to come across your mind. Times change, trends change, and it becomes easy to notice outdated artwork such as logos, websites, and other marketing collateral. I’m coming at you with this...
I'm changing things up on here today and sharing some insight into my personal life. It's been 5 months since Stephen and I moved from Milwaukee, WI to Asheville, NC. There have been ups and downs throughout the process, but overall it has been an...
I’ve finally finished writing a business plan after 6 years of part-time freelancing. I felt like it was time to get more serious and put a better plan into action going into 2017. When I first started LR Design & Marketing in 2010, I never thought I would need a...
It’s already December and the Christmas season is in full swing. For my fellow entrepreneurs, that means it’s time to rack in the last sales of 2016. With so much going on this time of year, it can be hard to keep your focus on building up your business. When you have...
When I first started my web design and digital marketing side business, I was one year out of college and had a full-time marketing job. I wanted to start something for myself and pursue the dream of being my own boss. I've learned so much over the last 6 years...
Hi Everyone! As of September 6, 2016, Lauren Rozman of LR Design & Marketing will be relocating to Asheville, NC! The good news is, this transition won't affect the quality or speed of your design projects. My work is done 100% remotely, so nothing is changing...
Do you feel like you need to be a better marketer? Promoting your business is tough work. When you don’t have a plan, it’s even harder to make traction! Prepping for a launch of a new product / service or if you just want to promote what you already sell, it’s best...
How hard could it be to start blogging for business? Writing content for the web is one thing, writing content that works and generates leads and interest is another. Do you ever feel like you spend so much time crafting content and yet you aren't getting your...
So you know you want to start a business of your own, or just want to set up a blog for writing and sharing your knowledge. How do you go about getting a website? What do you need to build something successful? I’ve worked with many start-ups and entrepreneurs to...