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A common misconception is that SEO (search engine optimization) only needs to be done once. This couldn’t be farther from the truth. SEO is not a “set it and forget it” task. It takes time, commitment and an understanding of your target audience along with many other...
The backbone of every effective digital marketing strategy is CONTENT—It's the way you connect with your audience, increase traffic and drive conversions for your business. I write SEO blogs, emails and social posts for a variety of different businesses (on top of my...
You know you need a professional website, but what the heck do you put on it? Many of us have been in this situation before. Building a beautiful and effective website takes a lot of careful planning. It takes time to craft the perfect message for each page and to...
If you have a business website, you SHOULD be blogging. It’s important for your business to maintain a positive online presence because it helps you stand out from your competitors and even helps you to secure more clients. According to HubSpot, websites that have a...
The digital marketing industry is evolving at lightning speeds, which is nothing new. While there are many new strategies out there, there is also always a few classic digital marketing strategies that seem to work year after year no matter what industry you're in....
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
One Friday morning, not too long ago, I woke up with very little on my agenda. I was pretty excited to put work on the backburner for the day and get some things taken care of at home. I checked my email first like I do every morning just to make sure nothing major is...
I get a lot of question about SEO and the role content creation plays in improving your website’s rankings. The more valuable content you publish on your website, the more opportunities your potential customer has to find you in a Google search (or another search...
No matter what you sell or who you are selling it to, using social media as a digital marketing tool can help you grow your brand and your bottom line. If you have a good flow of content to publish on your social channels and are looking for a way to take it to the...
Having an effective website for your business can’t be overlooked. Your website is meant to be a representation of your business – the way it looks, how it functions, and the how the message is delivered. You have to think past the design and how “pretty” the...