The digital marketing industry is evolving at lightning speeds, which is nothing new. While there are many new strategies out there, there is also always a few classic digital marketing strategies that seem to work year after year no matter what industry you’re...
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
One Friday morning, not too long ago, I woke up with very little on my agenda. I was pretty excited to put work on the backburner for the day and get some things taken care of at home. I checked my email first like I do every morning just to make sure nothing major is...
If you’ve had a website for a while, you probably know about Google Analytics and maybe already have it set up to track your site. It’s important to monitor your site’s progress and to know what is and is not working in your marketing campaign. This tool can be used...
Happy October! While the new year feels so far away still, it really is right around the corner! Maybe you are wrapping up your digital marketing strategy for 2017, or you are ready to start digital marketing for your business in 2018. Either way, it’s never too early...
For anyone who has been in business for more than a few years, rebranding is sure to come across your mind. Times change, trends change, and it becomes easy to notice outdated artwork such as logos, websites, and other marketing collateral. I’m coming at you with this...
