It’s already December and the Christmas season is in full swing. For my fellow entrepreneurs, that means it’s time to rack in the last sales of 2016. With so much going on this time of year, it can be hard to keep your focus on building up your business. When you have a well thought out marketing plan it is easier to increase sales for 2016 and even into the beginning of 2017!
Let’s talk about 7 tips for marketing your business so you can rock Holiday Sales!
Create Content Ahead of Time
The Holiday season is filled with parties, shopping, and spending time with family and friends, the last thing you will want to do is write marketing content, send promotional emails, or post on social media. Plan out your content and schedule everything ahead of time. Create a content calendar and schedule you’re social posts on Hootsuite, you’ll thank yourself later.
Plan a Dedicated Holiday Campaign
Focus your efforts on one campaign for the season. Think about what your top sellers are or what you want to sell most of and create a killer campaign around that. Make videos, post captivating images, and promote that instead of carrying on your ongoing marketing strategy. Create marketing just around Christmas to help you meet your goals.
Publish Holiday Themed Content
Get creative with holiday themed content relating to your product or service. Think about how you can incorporate Search Engine key words in your content to boost your rankings in Google. Christmas is always a fun time of year to create different types of content that you wouldn’t normally think to publish- get crazy!
Analyze your Customer’s Past Behavior
Along with looking at your own insights from years past, analyzing your customer’s seasonal behavior and anticipating trends is helpful when setting your holiday sales goals. With this information, set up specific measurable goals to meet by the end of the year.
Be Inspirational
It’s almost the New Year, now is the best time to spread some inspiration to your visitors. Help them with unique gift ideas, party food, holiday décor, or New Year’s resolutions!
Release a Festive Website Makeover
Give your website a few Holiday touches! You don’t need to get super fancy, just update your home page banner, or place a few Christmas graphics on your home page to put your visitors into the holiday mood.
Special Offers & Coupons
In coordination with your holiday campaign, release some special pricing offers, coupons codes, or freebies. Create deals or give away free items that are too good to pass up!
The Holidays are supposed to be a fun time of year, yet many people get stressed out. Don’t let your business sales be something that overwhelms you this Christmas season. Try to apply a few (or all) of these digital marketing tips to increase your last sales in 2016 and even into 2017!
Ready to get your business up and running or need help marketing your current business? Let’s Chat!
