Search Engine Optimization (SEO)
SEO Strategies & Implementation
SEO Packages
Optimize your website for your target market so they can find you easily in search. Search engine optimization includes keyword placement on web pages, titles, image alt tags, meta tags, and more. It also includes enhancements to user experience and various other technical SEO strategies.
SEO Services:
- SEO Audits
- In-depth keyword & competitor research
- SEO strategy creation with clear goals and timelines
- Title tag & meta description optimization (backend tags)
- On-page keyword optimization
- Blog optimization
- SEO content writing
- User experience recommendations & enhancements
- Google My Business management & optimization
- Progress reporting & keyword tracking
What is SEO?
Today’s search Engine Optimization (SEO) is the strategic process of creating, structuring, and promoting web pages to achieve high rankings for specific keywords or phrases in search engine results, particularly on Google. When implemented effectively, SEO can significantly increase website traffic and visibility.
My SEO strategies are designed to optimize your website for your target audience, ensuring they can easily find you through relevant search queries. I focus on attracting the right visitors to your business while providing them with a seamless and positive on-site experience.
SEO Process
- Website Audit: The first step to any good SEO strategy is to evaluate your current website and determine what’s needed. This step includes a technical audit, user experience audit and content audit.
- Keyword & Competitor Research: Next, I’ll find the proper—and most valuable—key terms to target through keyword and competitor research. This gives you a good starting point to begin your SEO initiatives.
- Strategy: I’ll put a plan together to tackle website improvements. This includes adding keywords to the backend of your site, the page titles as well as weaving them into your website’s copy. The strategy may also include building out more pages or enhancing current pages.
- Content Creation: All SEO plans include some level of content creation. I recommend incorporating monthly blogging to improve rankings quickly. Sometimes my clients like to write their own blog posts, but if not, I am available to write content on a monthly basis.
- Reporting: Tracking the progress of your SEO initiatives is the only way to determine what’s working and what’s not. Every SEO plan includes quarterly reporting which shows website statistics, traffic information, keyword ranking progress, lead conversions, future SEO recommendations and much more.
SEO Writing Process
A stream of regularly published content is important for high SEO rankings and building relationships with the right audience. The more optimized pages on your website, the more likely you will be found in search by your ideal client.
What does this look like? We keep our process simple so that we can deliver high quality content efficiently and effectively. Check out our four-step strategy:
1. Plan
We will conduct advanced keyword research, topic generation and create an editorial calendar.
2. Create
Write! Draft the keyword-rich copy that will generate traffic and drive conversions.
3. Quality
I’ll email you the draft to review. Once approved, the content will be formatted on your site.
4. Publish
Your content will then be scheduled to publish and ready for promotion across your digital marketing platforms.
