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Create a Usable Content Calendar & What to Include
The backbone of every effective digital marketing strategy is CONTENT—It's the way you connect with your audience, increase traffic and drive conversions for your business. I write SEO blogs, emails and social posts for a variety of different businesses (on top of my...
What to Highlight on Your Website
You know you need a professional website, but what the heck do you put on it? Many of us have been in this situation before. Building a beautiful and effective website takes a lot of careful planning. It takes time to craft the perfect message for each page and to...
Benefits of a Company Blog
If you have a business website, you SHOULD be blogging. It’s important for your business to maintain a positive online presence because it helps you stand out from your competitors and even helps you to secure more clients. According to HubSpot, websites that have a...
Digital Marketing Planning for 2019
The digital marketing industry is evolving at lightning speeds, which is nothing new. While there are many new strategies out there, there is also always a few classic digital marketing strategies that seem to work year after year no matter what industry you're in....
The Best WordPress Plugins for Small Business Websites
There are thousands of WordPress plugins available for enhancing websites visually and making them easier to manage. How do you know which to trust? Many of my clients are small business owners, looking for plugin recommendations that are not only useful but can help...
Website Security – How to Lock Down Your Site
One Friday morning, not too long ago, I woke up with very little on my agenda. I was pretty excited to put work on the backburner for the day and get some things taken care of at home. I checked my email first like I do every morning just to make sure nothing major is...