WordPress was released in 2003 and now, 20% of all websites run off of the WordPress platform. In my opinion, the reason for this growth in popularity is ultimately due to the fact that it makes a web-masters life BETTER. There are many content management systems out there, but they typically have steep learning curves to get started, even for seasoned programmers. Here are a few reasons why I recommend building your website in WordPress and how it might just make your life better.
WordPress is a web-based program. Meaning, your website lives on the internet, so you can access it from any computer anywhere in the world. You don’t have to save your files each time you make a change and go through the extra steps of backing them up to the cloud or an external hard-drive, and carting them around when you travel. (or in the case where your hard-drives takes a dive…this just happened to me recently and I lost some video files.. Not fun). The fact that WordPress is web-based, also eliminates the need to connect to your FTP server each time you make an update. So basically, it saves you time!
You don’t need to be a programmer to launch or edit a WordPress site. Now, I should preface this by saying, if you are looking for a well-built site, you should have someone with WordPress experience help you, as customization and .php code modifications will be required. But, once your site has been built, it’s so easy for non-programmers to make changes. Updating your site will be similar to making changes to a Word document. You can add photos, links, and new pages on the fly without any website programming experience.
WordPress allows you to make edits and schedule a time in the future for it to be published. Meaning, you can work on a new article for your site in the middle of the night, and schedule to publish it to the world sometime the following week. For example, say you are planning a 2 week vacation, but you want your customers to continue seeing new content. With WordPress, you can create new pages, and write new content to be scheduled all throughout the time you are away
If you don’t currently have a blog on your website, or you are not using the one you have, you are missing out on traffic and potential leads. WordPress was first created as a blogging software and turned into a full website platform, so a blog comes standard with any WordPress site. This makes creating new content really easy to publish and share with your customers.
Your website should look like your brand and the exact way you want to portray your business. You don’t have to compromise with WordPress, unlike other content management systems. There are millions of themes to choose from that have a lot of great features and come with the ability to change everything from color and styling to user functionality. I am so thankful for all of the creative minds that have developed the plethora of WordPress themes, It really does make the small business persons life much easier.
WordPress Grows with You
Most businesses start out small and grow organically over time. WordPress is a flexible platform that allows you to start small, and add on as you need to. There are many plugins that offer advanced features to your site (some are free and others come with fees) such as mailing list connections, image galleries, dynamic appointment calendars, and plugins that make SEO a breeze. WordPress can also be the platform for your online store. You can sell your products or services and manage all of the inventory and digital invoices straight from your website!
Start Living Better
As a web designer, I love what WordPress has to offer. It makes this crazy life that much more simple and straight forward! If your a small business owner or solopenuer, your time is precious! Using WordPress as your business website will keep your online marketing and sales that much better.